Kids Modeling: How to Get Started in the Industry

You’ve always known your kiddo has that je ne sais quoi. Friends & family – strangers even – have said they are so beautiful that they should be a child model. So now here you are, really considering pursuing this path of kids modeling. But you don’t know anyone who has done this before & you aren’t even sure where to start.

Fear not! I am here to help you navigate these first steps to kids modeling. Keep in mind that every child’s experience may be a bit different, but this will help you find your way.

I’m Holly Lund, a child photographer in Monmouth County, NJ. I frequently work with child models & child actors represented by the leading major agencies & management firms in New York City & Philadelphia.

Take Snapshots & Measurements

To apply, or submit, to a kids’ modeling agency for consideration, you will need recent snapshots of your kiddo. When I say recent, I mean within the last week. You know how quickly kids change!

“A snapshot? Don’t you mean headshot?”

Nope! Prior to signing to an agency, you do not need to invest in professional headshots. In the event your child joins an agency, your agent will then request headshots & give you some direction. More about that later.

For an optimal snapshot, find a blank wall near a window with soft, beautiful light. Dress your child in something that fits well & a color that suits them. It’s best to stay away from bold prints & patterns; screen printing & logos are a definite no-no! Do not include any accessories like hats, headbands, sunglasses, etc.

Your kiddo should look like themselves. There’s no need for any makeup or overly styled hair, however they should look clean & put together.

Make sure you have options available for your submissions, including a natural facial expression, a soft smile & a full smile. You should also have various compositions like a headshot (head & shoulders), half body & full body.

You can do this all with your phone – no DSLR necessary!

At this time, you should note their current measurements, including height, clothing size & shoe size.

Research Agencies

One of the most common questions parents ask is, “How do I know if a kids modeling agency is reputable?”

It’s up to you to do your research! The number one sign to stay away from an agency is that they are pay-to-play. Any legitimate agency will not require you to pay for your little to join their child model roster or become part of a training program.

You will have more options the closer you are to a major metropolitan area. Most agencies also prefer their talent to be within 2 hours by car, as most castings & bookings can be last minute. Call times can frequently be in the early morning, as well.

Time to Submit

Once you decide which agencies you would like to explore further, you will need to submit those snapshots & measurements to each.

Important: every agency will have different requirements for submission. Follow them carefully!

One agency may ask you to submit via email; another may have an online form. It’s imperative to follow instructions. If you don’t hear anything right away, do not resubmit, email or reach out on social media. Be assured that your submission will be reviewed!

However, it is likely that you will only hear back if they plan to move forward with your kiddo. If you don’t receive a response, don’t give up hope. If you have a blonde, curly-haired size 6 boy with freckles, they may already have 5 with that criteria on their roster. Some agencies will list information about when you can resubmit (6 months 12 months, etc.) – kids may leave the industry, move to another locale, etc.

Let’s Get Headshots

Congratulations! Your kiddo has ticked all of the boxes & now has representation as a child model.

Your agent will give you guidelines from here, but they most likely include getting professional headshots if your child is at least 5 years old. You’ll be given a list of recommended photographers that your agent trusts to deliver quality images.

You agent will not tell you that you must shoot with someone in particular – it is ultimately your decision who you choose to work with as it is your money. That said, sticking to their list is the safest bet.

Keep in mind: you get what you pay for.

This is not the time to skimp out on quality. Mediocre photos bring mediocre results. Outstanding images will help your child stand out in a sea of kids who all meet the same brief.

When deciding on a photographer, review their portfolios, but also have a conversation with them before you book. Connection is the biggest factor when it comes to a child & a photographer creating captivating images.

Ask them how their sessions work & if they have any experience working with kids who are new to the industry. Something else to bring up if applicable is to ask if they have experience working with children who may be anxious or are differently abled. Reputable photographers who specialize in children’s headshots likely will have experience with all of the above, however how they answer may make a difference to you.

One last thing to consider are your photography needs depending on what your kiddo is represented for. Some photographers only specialize in print or commercial headshots, whereas some focus solely on theatrical headshots. If your child is on board ATB – across the board – it’s more cost effective to find a photographer who has a mastery of both.